Saturday, January 28, 2012

The Cardboard Box Effect: The World's Most Popular Toy

It’s an old joke that, when presented with new toys, children end up playing more with the boxes that they came in than the toys themselves. There is also a lot of truth in this, as many parents can attest to! Why is this?

The obvious answer seems to be that a cardboard box is so simple and versatile, and free of predetermined limitations.

the worlds most popular toy

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